Bud Light is America’s favorite beer. Even in the Golden Age of craft beer we live in today. And more than thousands of competitive breweries out there. Bud Light still commands 15.4% of the market share for a single brand of beer alone in 2017 in the US. For a product that is so commonplace in American society and the official beer sponsor of the NFL. It’s kind of surprising how little we know about the product itself.
Why are Bud Light and beer, in general, get to ignore many of the nutritional information requirements and ingredients lists that other beverages had to contend with?
For more information on the American beer industry check our The Rise of Light Beer & Beer Industry Changes.
Information of the ingredients
The event that provided inspiration for this article happened back in 2004. When a blogger led a large internet campaign pressuring the large mega brewing corporations to release information on the ingredients that go into their products.
The government has a separate agency to oversee alcohol labeling. Which has different requirements than the standard FDA food and beverage labeling. Beer labeling requirements in the US are overseen by the Alcohol and tobacco tax and Trade Bureau. And this agency’s history can be traced back to the end of prohibition and the years shortly thereafter.
In 1935 Congress passed the Alcohol Administration Act which established a department that eventually would become the agency. And they had the responsibility of regulating labels on alcoholic beverages. As such in 1990 when the FDA began requiring nutritional labeling on all the foods and beverages they oversee. Beer was not included.
Most Western governments acknowledge that beer and other alcoholic beverages require some special treatment legally to avoid young people from getting their hands on them. In addition to basic beer information, the government requires certain additives that people are more often allergic to be acknowledged on the label. Ever since 1990, there have been advocacy groups pushing for FDA-style nutritional labels on beer and other mass-produced alcoholic beverages.